6 construction influencers you should follow
If you thought influencers were nothing but make-up gurus and fashion experts, think again! There isn't an industry on earth that hasn't made its way to social media, with every niche now having its own set of influencers with masses of followers.
From electricians to plumbers and carpenters, we've picked 6 of the most popular influencers from the UK & Ireland that you'll definitely want to follow.
1. Artisan Electrics
Based in Cambridgeshire, Artisan Electrics are a team of experienced electricians with a 5* review rating on Google. Established in 2016 by Jordan Farley, the electrical contracting business began sharing their work on Youtube showing the technicalities and challenges they faced – and have since gained over 150k subscribers!
Their high-quality videos are always entertaining to watch, giving viewers a chance to get to know the team and how they deal with unexpected surprises. They also share products they like, useful tips and information on particular projects, such as installing solar panels. Their most popular video, ‘10 things you need to know before getting an electric vehicle charging point installed at your home’, has almost 800,000 views.
2. On The Tools
On The Tools is the largest online construction community for UK tradespeople. Millions watch, read and engage with their content every day, whether that be on their website onthetools.tv or their social media channels. With a whopping 2.7 million likes on Facebook and over 600k Instagram followers, On The Tools aim to connect, entertain and empower tradespeople, either by making them laugh or championing an issue that needs to be spoken about.
Tradespeople throughout the UK are encouraged to submit stories to their website, as well as videos and photos from the jobsite that can be shared on social media. Their most popular video showing a woman getting angry at builders has over 7 million views on Youtube!
3. The Blonde Plumber
With almost 25k followers on Instagram, Carly Steele (aka The Blonde Plumber) is making a name for herself in an industry that's largely dominated by men. With 17 years experience under her belt, the heating engineer from Crewe was one of just two women out of 200 people on her training course - boasting a deep passion for the job that doesn't seem to have faded!
Proving you can be both 'glam and grit', Carly hopes to inspire other women to join the industry, as well as changing perceptions and making women in construction more accepted. She's recently joined TikTok too, where you can follow her at work installing boilers, radiators and water tanks.
4. Robin Clevett
A self-confessed building fanatic, Robin Clevett is a carpenter and joiner with over 35 years’ experience in the construction industry. Having built a team of skilled artisans working across all disciplines of construction, Robin is now focussing on his own development projects in the south of England – which he documents on social media.
His Youtube channel, which has over 80k subscribers, is a treasure trove of how-to videos and series focused on specific projects like building garden rooms and decking. His ‘The Big Build’ series in particular contains a mammoth 73 episodes, documenting the complete refurbishment of a countryside bungalow from beginning to end.
5. Skill Builder
Roger Bisby is a building expert, journalist and television presenter known for his appearances on the BBC's Watchdog and Rogue Traders, so it's no surprise that his Youtube channel Skill Builder has gained a massive following of over 470k subscribers. Bringing you everything from product reviews and tutorials, to practical guidance on all aspects of building construction, Roger is a highly valued and respected figure in the industry that should definitely be on your 'to follow' list (if he isn't already!)
Working alongside Skill Builder's producer and editor Dylan Garton, Roger also makes TikTok videos for his 82k followers. In fact, his most popular video about a Scarf Joint got over 6.3 million views!
6. Kimmy The Sparks
A self-employed electrician primarily based in London, Kimmy The Sparks is active on Youtube and Instagram – but has the largest audience on her TikTok account with over 30k followers. Her entertaining videos are a mixed bag of tips and tricks, daily jobs and the amusing contrast between her work attire and more glam personal life.
Kimmy's misfortune of always being sent to 'crazy jobs' has seen her videos skyrocket, with one (let's say... unpleasant) property tour reaching 3.2 million views!