5 min. read, Feb. 2024
5 construction influencers you should follow
Written by Harry from Hilti Digital Team
If you thought influencers were nothing but make-up gurus and fashion experts, think again! There isn't an industry on earth that hasn't made its way to social media, with every niche now having its own set of influencers with masses of followers.
From electricians to plumbers and carpenters, we've picked 6 of the most popular influencers from the UK & Ireland that you'll definitely want to follow.
If you're heading off to follow any of the influencers below, don't forget to follow us whilst you're there!
1. Artisan Electrics
Based in Cambridgeshire, Artisan Electrics are a team of experienced electricians with a 5* review rating on Google. Established in 2016 by Jordan Farley, the electrical contracting business began sharing their work on Youtube showing the technicalities and challenges they faced – and have since gained over 150k subscribers!
Their high-quality videos are always entertaining to watch, giving viewers a chance to get to know the team and how they deal with unexpected surprises. They also share products they like, useful tips and information on particular projects, such as installing solar panels. Their most popular video, ‘10 things you need to know before getting an electric vehicle charging point installed at your home’, has almost 800,000 views.
Subscribe to Artisan Electrics on Youtube Subscribe to Artisan Electrics on Instagram
2. On The Tools
On The Tools is the largest online construction community for UK tradespeople. Millions watch, read and engage with their content every day, whether that be on their website onthetools.tv or their social media channels. With a whopping 2.7 million likes on Facebook and over 600k Instagram followers, On The Tools aim to connect, entertain and empower tradespeople, either by making them laugh or championing an issue that needs to be spoken about.
Tradespeople throughout the UK are encouraged to submit stories to their website, as well as videos and photos from the jobsite that can be shared on social media. Their most popular video showing a woman getting angry at builders has over 7 million views on Youtube!
Follow On the Tools on Instagram Like On the Tools on Facebook
3. Robin Clevett
A self-confessed building fanatic, Robin Clevett is a carpenter and joiner with over 35 years’ experience in the construction industry. Having built a team of skilled artisans working across all disciplines of construction, Robin is now focussing on his own development projects in the south of England – which he documents on social media.
His Youtube channel, which has over 80k subscribers, is a treasure trove of how-to videos and series focused on specific projects like building garden rooms and decking. His ‘The Big Build’ series in particular contains a mammoth 73 episodes, documenting the complete refurbishment of a countryside bungalow from beginning to end.
Subscribe to Robin on Youtube Follow Robin on Instagram
4. Skill Builder
Roger Bisby is a building expert, journalist and television presenter known for his appearances on the BBC's Watchdog and Rogue Traders, so it's no surprise that his Youtube channel Skill Builder has gained a massive following of over 470k subscribers. Bringing you everything from product reviews and tutorials, to practical guidance on all aspects of building construction, Roger is a highly valued and respected figure in the industry that should definitely be on your 'to follow' list (if he isn't already!)
Working alongside Skill Builder's producer and editor Dylan Garton, Roger also makes TikTok videos for his 82k followers. In fact, his most popular video about a Scarf Joint got over 6.3 million views!
Subscribe to Skill Builder on Youtube Follow Skill Builder on TikTok
5. Kimmy The Sparks
A self-employed electrician primarily based in London, Kimmy The Sparks is active on Youtube and Instagram – but has the largest audience on her TikTok account with over 30k followers. Her entertaining videos are a mixed bag of tips and tricks, daily jobs and the amusing contrast between her work attire and more glam personal life.
Kimmy's misfortune of always being sent to 'crazy jobs' has seen her videos skyrocket, with one (let's say... unpleasant) property tour reaching 3.2 million views!
Follow Kimmy The Sparks on TikTok Follow Kimmy The Sparks on InstagramShare